Domino’s Pizza
Spooky Streets, Fearless Delivery
Domino’s Portugal is expanding at full speed. New stores across the country are opened every month.
To promote the growth of the company and its new country-wide delivery, we saw the Halloween season as an opportunity.
If by day Portugal is famous for being beautiful and charming, by night things can get really spooky. With Halloween being the only night of the year where fear is actually fun, we hijacked some of the country’s most iconic scary spots.
Customers brave enough to order from any spooky street were rewarded with an extra pizza.
Agency: Leo Burnett Lisboa
ECD: Steve Colmar
CD: Lucas Yu
CW: Maria Branco, Hernâni Correia, Inês Reis
AD: Gil Santos, Kissyla Clarkson
IMG: Flesh 512
