Federação Portuguesa de Futebol
Choose Fair Play
Inspired by parents who enroll their children in soccer schools with dreams of them becoming the next Ronaldos and Alexia Putellas, we decided to question the role of Fair Play in the development of these future stars and to raise awareness about the negative impact of unsportsmanlike behavior.
Through a social experiment, we conducted an intensive training session where 20 children and their parents were surprised by a series of controversial exercises. This served as a reminder that if soccer continues to be marked by poor attitudes, training schools might have to teach these very attitudes to prepare young players for the real context of the game.
Agency: JUDAS || ECD: Vasco Thomaz || CD: Ruben de Barros ||
CW: Maria Branco || AD: Luís Paladino || Design: Romeu Ribeiro ||
Strategy: João Maria França Martins || Account: Carla Cristina Manuel || Prod: Garage Films