Federação Portuguesa de Futebol

Choose Fair Play

Inspired by parents who enroll their children in soccer schools with dreams of them becoming the next Ronaldos and Alexia Putellas, we decided to question the role of Fair Play in the development of these future stars and to raise awareness about the negative impact of unsportsmanlike behavior.

Through a social experiment, we conducted an intensive training session where 20 children and their parents were surprised by a series of controversial exercises. This served as a reminder that if soccer continues to be marked by poor attitudes, training schools might have to teach these very attitudes to prepare young players for the real context of the game.

Agency: JUDAS

ECD: Vasco Thomaz

CD: Ruben de Barros

CW: Maria Branco

AD: Luís Paladino

Design: Romeu Ribeiro

Strategy: João Maria França Martins

Account: Carla Cristina Manuel

Prod: Garage Films

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