Hack the game.

Plant a tree IRL 

Young Lions Print Competition (Bronze)

EcoTree has a unique model to incentivize and financially reward individuals & companies for supporting sustainable forestry & tree planting. They own the land, we own the trees and make money from it. While they get a 100% wow effect once the concept is understood, they don’t have an impactful and creative key visual that gets people's attention. So we need to create one.

So, we thought, let's grab people's attention by using Minecraft as a source of inspiration. In this best-selling game of all time, players put great effort into planting trees and building amazing landscapes —without expecting anything in return. So, why not use their example to inspire real-world action? With EcoTree, people can discover that planting trees isn't just good for the planet, but also for their future, offering both financial and personal rewards. Minecraft shows us that creating a better environment is possible—now it's time to do it in real life.

CW: Maria Branco

AD: Carlota Real